Designing for reality, not assumption
A persistent challenge in multinational programmes is the gap between design and delivery.
“There can be a disconnect between how programs are designed and how they operate in practice,” Burgess said.
Too often, claims considerations are not embedded early enough, leaving programmes exposed when tested.
“The claims proposition needs to be included from day one, because without that it’s going to fall apart,” he said.
Where that alignment is missing, assumptions fill the gap.
“People make assumptions and normally get it wrong,” Burgess said, particularly when global frameworks are applied without sufficient regard for local practice.
That risk is amplified when firms expand across borders without fully adapting to local conditions. As Burgess put it, “you cannot be parochial.” Approaches that work in one jurisdiction cannot simply be replicated in another.
Instead, the emphasis shifts to understanding and visibility. Local practices need to be understood, communicated and reflected in programme design. Differences are not removed, but they are anticipated and explained.
Consistency, in that sense, is not defined by uniform outcomes. It is defined by whether those outcomes are understood before they occur.
First seen in Insurance Business Mag.